To celebrate the release of the Ready Player One trade paperback on June 5th, author Ernest Cline is holding a contest inspired by the plot of his novel. He has hidden an "Easter egg" in the text of both the hardcover and paperback editions of Ready Player One. If readers can find this hidden clue, it will lead them to the first of three increasingly difficult video game challenges. The first video game challenge is an Atari 2600 game that contains another Easter Egg that will lead you to the Second Challenge. Completing the Second Challenge will lead you to the Third and Final Challenge.
The first person to complete all three of these challenges will win the grand prize, a 1981 DeLorean automobile, complete with a Flux Capacitor! Ernest Cline will be driving this DeLorean across the country on his book tour this June, so contestants will have a chance to see the grand prize in person at each of his book signings.
For more information about the contest rules, please visit http://www.ernestcline.com/blog