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Though the book was originally released on August 16, 2011,  to celebrate the release of the paperback version, Ernest Cline decided to start a contest. Inspired by the plot of Ready Player One, he hid an Easter Egg in his works. Finding it could lead to one challenge, and then another. In total there were three challenges. By completing all of these, you would win Ernest Cline's own Delorean.  

Ready Player One Easter Egg Hunt - Contest Announcement-0

Ready Player One Easter Egg Hunt - Contest Announcement-0

The Announcement Video

External links

Cline's Blog Post

Wired's Article